Entries by admin

2016 AIGA 100 Show

Honored to have made it into the 2016 AIGA 100 Show with my Copper & Clay logo and business cards. Special thanks to Andrew Larson for having me work on this fun project. Congratulations to all others who made it into the show, there were many truly incredible pieces showcased. The Utah design community rocks!

AAF Utah Addys

Tonight was the AAF Utah Addys. Fluid entered a bunch of work and won a total of 16 Addys, two of which I worked on. I designed the Western Hydrovac logo and it won a Silver Addy Award in the Elements of Advertising category, and the Fluid website won a Gold Addy Award in the […]

Hand lettering in advertising

Fonts are everywhere. With rigid, repetitive, exact letters. Don’t get me wrong—I love digital fonts—but it is definitely nice to look at some old-fashioned, drawn-with-love hand lettering. Hand lettering is so attractive because of the uniqueness of each letterform. It is the mistakes and inconsistencies in the letterforms that give it such an expressive personality […]

Widows and orphans should disgust you

Let’s talk typography. This post will explain what widows, orphans, kerning, tracking and leading are. I must admit, the terms “orphan” and “widow” are a bit odd, but I promise it will make sense and you will understand why typographers came up with those terms. Don’t be offended if you overhear a designer saying phrases like […]

Dotting the I’s and crossing the T’s: An intro to typography

What is typography? Typography is the art and technique of arranging type in order to make language visible. It is the most intense form of visual communication and deals with fonts, specific typefaces, alignment, paragraph forms, font weights and so forth. With the availability of the computer and word processing software comes a flood of […]