Hand lettering in advertising

Fonts are everywhere. With rigid, repetitive, exact letters. Don’t get me wrong—I love digital fonts—but it is definitely nice to look at some old-fashioned, drawn-with-love hand lettering. Hand lettering is so attractive because of the uniqueness of each letterform. It is the mistakes and inconsistencies in the letterforms that give it such an expressive personality and make the design look distinct and stylized.

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